Two Proven Channels, Different Strengths
MoneyCubes offers both direct mail programs and door-to-door flyer distribution. Clients frequently ask which is better. The honest answer: they're different tools that excel in different situations.
Direct Mail: Precision Targeting
Direct mail is delivered through USPS, which allows targeting by specific addresses, demographic filters, and income brackets. It's ideal when you need to reach a precise subset of homeowners — not an entire neighborhood, but a specific type of household.
Advantages:
- Demographic targeting (income, age, homeowner status)
- USPS tracking and delivery confirmation
- Professional, mail-piece formats (postcards, catalogs)
- High perceived legitimacy
Best For: Insurance, financial services, luxury home services, healthcare
Flyer Distribution: Coverage and Cost Efficiency
Door-to-door distribution covers entire neighborhoods at a lower cost per piece. It's ideal when you want saturation in a geographic area and don't need to filter by household demographics.
Advantages:
- Lower cost per piece
- 100% physical placement at the door (not in a mailbox)
- Larger format options (door hangers, oversized flyers)
- GPS-verified delivery through MoneyCubes
Best For: Restaurants, local retailers, home services, events, real estate
The DOORBOARD Program: Multi-Advertiser Value
MoneyCubes offers the DOORBOARD Program, where multiple non-competing advertisers share a single delivery. This further reduces cost while maintaining the impact of physical placement.
Combining Both Channels
Many of our most successful clients use both. They run GPS-verified flyer distribution for geographic saturation, and targeted direct mail for high-value prospect lists. The combination creates a two-layer physical presence in a neighborhood that's extremely difficult for competitors to match.
Our Recommendation
Tell us about your business, your budget, and your goals. Our team will recommend the right channel — or combination — to maximize your return. We offer a free consultation and territory analysis for all new clients.